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 As a marketing professional or brand manager it’s your responsibility to exploit every opportunity to reinforce brand image and expose customers to products and services. Consistent music programming and coordinated promotional messages from MUSICLINE will create a new marketing opportunity.
Caller Research has shown that the music you use on-hold can affect a caller’s perception of your organisation. The MUSICLINE MatchMaker tool can help you to  identify the most appropriate music style for you or you can create your own Custom Playlist from over 500,000 UK music titles to support and enhance your brand image. You can turn telephone waiting time to an advantage by advertising products and services with promotional messages or simply enhance customer loyalty with corporate information. For the ultimate entertainment and advertising opportunity you can create your very own radio station programming
92% of marketing budgets are spent on making people call and only 8% is spent on the call itself.
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The MUSICLINE service that’s designed to suit your application is
MUSICLINE Talk
The custom message & music service designed to support existing media activities by extending marketing campaigns to your telephone callers.
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 Ensuring that you comply with legal requirements for using music-on-hold can also be quite daunting. The Music Copyright pages give an introduction to your responsibilities and contain links to a number of other sites involved with music copyright but don’t forget that MUSICLINE can take care of all relevent licencing.
Finally, a launchpad to the full range of MUSICLINE Services can be found at
The Services or, if you’d prefer to contact us directly visit Contact Us for phone numbers and email addresses.
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