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Caller Research shows that Original Artist music provides the most effective on-hold entertainment  when matched to your targeted caller profiles but don’t forget that professionally produced interactive prompts and messages also play a important role in keeping callers informed and happy.
On the Telephone Image page there are tools to help you to review your current ‘caller experience’ and identify areas where MUSICLINE can be used to turn telephone waiting time into a positive experience.
Caller Research has shown that the music you use on-hold can affect a caller’s perception of your organisation. The MUSICLINE MatchMaker tool can help you to  identify the most appropriate music style for you or you can create your own Custom Playlist from over 500,000 UK music titles to support and enhance your brand image. You can turn telephone waiting time to an advantage by advertising products and services with promotional messages or simply enhance customer loyalty with corporate information. For the ultimate entertainment and advertising opportunity you can create your very own radio station programming
 Ensuring that you comply with legal requirements for using music-on-hold can also be quite daunting. The Music Copyright pages give an introduction to your responsibilities and contain links to a number of other sites involved with music copyright but don’t forget that MUSICLINE can take care of all relevant licencing
A launchpad to the full range of MUSICLINE Services can be found at The Services or, if you’d prefer to contact us directly visit Contact Us for phone numbers and email addresses.
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